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☆ How WME trains its future agents to nurture the next A-list client like Selena Gomez or Ryan Coogler
▼ + stars: | 2024-03-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Read previewAt the talent agency WME, top agents work to nurture the careers of A-list stars like Selena Gomez and Ryan Coogler. AdvertisementTrainees learn from WME clients like Rachel Maddow. At the end of each year, there's a fireside chat with Mark Shapiro, president and COO of WME parent Endeavor and TKO, who's been joined by WME clients Rachel Maddow and Robin Roberts. AdvertisementThe program helped lead to a TV show dealTrainees presented a business plan for WME client Christina "Tinx" Najjar. (The trainee program is separate from WME's highly competitive mailroom program that trains recent college grads to become agent assistants.)

Persons: —, Selena Gomez, Ryan Coogler, Marc Korman, Rachel Maddow, Nathan Congleton, Mike Simpson, Quentin Tarantino, there's, Mark Shapiro, who's, Robin Roberts, Justin Timberlake, Korman, Christina, Tinx, Dia Dipasupil, William Morris, Anna DeRoy, Talitha Garrett, WME's, Garrett, DeRoy, WME, It's, Ari, Ari Emanuel, COVID, they'll, Nat Wyatt, Maddow, Sunny Hostin, Wyatt, they're, Olivia Rodrigo Organizations: Service, Business, Getty, Endeavor, HBO Locations: NBCU, Silicon, Nashville

☆ NBCUniversal describes how it's using generative AI to match ads to viewers — and says they can perform up to 49% better
▼ + stars: | 2024-03-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

NBCUniversal is testing gen AI-driven ads, joining Google and Meta in the race to use generative artificial intelligence to sell advertising. Megan Pagliuca, chief activation officer at Omnicom Media Group, said the agency planned to test NBCU's approach with a number of advertising clients. The gen AI ads and other One24 initiatives come as NBCU and other TV sellers are looking for an edge leading up to the upfronts, TV's big annual selling period. It's also introducing shoppable TV ads aimed at sports fans and a new way for advertisers to see the effectiveness of their ads overall. Apple is also experimenting with using AI to sell ads, Business Insider has reported.

Persons: NBCU, it's, John Lee, Lee, Megan Pagliuca, It's, Max, Google Organizations: Google, Business, Omnicom Media, Disney, Meta, Apple Locations: One24

☆ Streamers like Netflix and Disney+ have a Gen-Z problem
▼ + stars: | 2024-03-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Entertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Discovery have a looming Gen-Z problem as they bet their futures on streaming. They're spending billions to replicate the TV model with streamers, but their future customers may not want what they're selling.

Persons: They're, —, Gen Organizations: Deloitte, Service, Entertainment, Disney, Warner Bros, Business

☆ Disney streaming salary data shows Disney+ and Hulu staffers can earn as much as $385,000 in pay. See the full list.
▼ + stars: | 2024-03-18 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +13 min

In the paid streaming wars, where only a few players will be favored, Disney has established itself as a formidable No. Disney has been pushing a lower-priced ad tier and cracking down on password sharing to drive subscriber growth at Disney+. To see what Disney and Hulu pay for certain jobs, Business Insider analyzed recent work-visa disclosures. Most of the roles were tech jobs, including data scientist and software engineer roles. Disney Streaming — $120,000 to $385,057 a yearDisney streaming roles, not including Hulu, Disney has offered between $120,000 and $385,057 a year to some candidates on US work visas.

Persons: Bob Iger, It's, Hulu, Elaine Low, Colin Salao Organizations: Disney, Netflix, ESPN, Star, Business, Netflix's, Hulu, Disney's, Fox Corp, Warner Bros, US, of Foreign Labor, Labor, Consumer, Software Engineering, Data Engineering, Business Intelligence, Software, Account, Growth, Hulu —, Management, Security, Network, Disney Entertainment, Disney Financial Services, Human Resources Services, Workforce Technology, Engineering, Disney Parks Technology, Technology, Digital, Retail Commerce, Disney Worldwide, Walt Disney Attractions Technology, Walt Disney Parks and Resorts, Walt Disney Pictures, & $ Locations: Hulu, Disney

☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ Apple has nabbed a key ad exec from NBCUniversal, and it points to its growing TV ad ambitions
▼ + stars: | 2024-03-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Apple has been making a string of advertising hires, more signs of its ambitions to grow its TV ad business. Crawford helped lead Apple's Major League Soccer ad sales pitch with Todd Teresi, who leads Apple's ads division. Cady will also likely work closely with Lauren Fry, a TV and video ad sales veteran Apple hired in February 2023 as head of video ad sales. Jacqueline Bleazey, who joined video advertising sales in October, from senior director of sponsorships and ad sales at FanDuel and ad agency roles before that, according to her LinkedIn. For advertisers, Apple TV+ is a small but highly-rated player that would let them reach an affluent viewing audience that has been off-limits to them.

Persons: Joseph Cady, Cady, Krishan Bhatia, Winston Crawford, Crawford, Todd Teresi, Lauren Fry, Jason Brum, Chandler Taylor, Jacqueline Bleazey, Ted Lasso, It's, Apple Organizations: Apple, Amazon, Google, Business, Major League Soccer, MLS, MLB, DirecTV, NBCUniversal, Cannes, Netflix Locations: Peacock

☆ Private-equity and VC investors look to sports, AI, and live events as the era of peak TV draws to a close
▼ + stars: | 2024-03-07 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

That was a far steeper decline than the overall venture funding market, which declined 38% in 2023, the report said. (The report was based on data from Crunchbase, which Alignment Growth is an investor in.) Investors have been flocking to AI, live entertainment, and sports. Sports M&A nearly tripled in three years to $27.9 billion in 2023, driven by deals for team franchises, the Alignment Growth report showed. High ticket prices for live entertainment could dampen attendance, especially if consumer confidence takes a hit.

Persons: Wade Holden, Anthony Jasenski, CBRE's, Jasenski, haven't, IATSE, Alex Iosilevich, Schlogel, Craig Thompson Organizations: Venture, Business, Disney, Warner Bros, Global, P Global Market Intelligence, Blackstone, Bain Capital Real, Deloitte, Teamsters, Hollywood, Investors, Sports, Atwater, Mindspring Capital Locations: Hollywood, Crunchbase, Americas, OpenAI

☆ Disney shareholders could cash in as investors offer money for their votes amid a bruising proxy battle
▼ + stars: | 2024-03-05 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewThe Disney proxy battle continues to heat up — and ordinary shareholders could cash in. Mom-and-pop investors are also being courted for their votes on a new marketplace called Shareholder Vote Alliance, which runs auctions for shareholders' proxy votes. Xu said Shareholder Vote Alliance doesn't reveal the names of the bidders but confirmed the bid is from a current shareholder. Shareholder Vote Alliance pitches itself as a way for everyday investors to generate income by monetizing their shareholder votes. Shareholder Vote Alliance closes its auctions a couple of days before shareholder votes.

Persons: —, Nelson Peltz's, Ike Perlmutter, Bob Iger, Trian, Blackwells, Donald Duck's, Ludwig Von Drake, Steven Xu, Xu, Blackwell didn't, There's, Iger, we've Organizations: Service, Fund Management, Disney, Blackwells, Business, Alliance, Street, Wall, ValueAct

☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

☆ Inside The New York Times' big plans for its Cooking app
▼ + stars: | 2024-02-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

She joined the Times in 2007 as a web producer and later helped launch the Cooking app in 2014. Rachel Vanni via The New York TimesWhile many media companies have struggled recently, The New York Times has been a big digital success story. The Cooking app, along with Games, The Athletic, and Wirecutter, have bolstered the company's subscription business by providing different entry points. The "All Access" bundle strategy also lets the Times leverage upticks in demand for different types of content depending on the time of year (such as the winter holidays, which are peak cooking times) or news cycles. Cooking has learned that newer users perceive Times recipes as taking longer than they say.

Persons: foodies, Emily Weinstein, weren't, Rachel Vanni, Camilla Velasquez, Cooking's, Weinstein, Eric Kim, Melissa Clark, Clark, Matthew Tom, Wolverton, Adam Nagourney, Meredith Levien, Los Angeles Times haven't, they're, It's, Wirecutter, Condé, Bon Appétit, Carla Lalli, Molly Baz, Alison Roman, David Lebovitz's Organizations: The New York Times, Times, Business, New York Times, Games, The Athletic, Food, NYT, YouTube, longtime, Journalism, Athletic, Washington Post, Los Angeles Times Locations: America, TikTok

☆ How Overtime is turning high school sports leagues into a $100 million business
▼ + stars: | 2024-02-27 | by ( Lucia Moses | Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

This year, Overtime is on track to make $100 million based on deals that are locked in, a 30% year-over-year increase. Amazon pays Overtime to stream its Overtime Elite basketball league, which pays its teen players upwards of $100,000 annually plus bonuses. Advertisement"We have three-year sponsorship deals with major brands," Porter said, referring to Overtime's league deals. For example, GMC and C4 Energy drink pay Overtime to sponsor its Overtime Elite practice courts and Overtime Boxing ring, respectively. Its young audience also poses some limitations.

Persons: —, Dan Porter, CRO Rich Calacci, Porter, it's, that's, Megan Marks, Zack Weiner, It's, Breanna Stewart who's Organizations: Service, GMC, State, Adidas, Amazon Prime, Elite, Business, NBA, C4 Energy, Dentsu Media, millennials, NFL, Endeavor, Liberty Media Corp, Netflix Locations: America

☆ How much Netflix pays employees in jobs ranging from administrative assistant to engineer, according to salary data
▼ + stars: | 2024-02-26 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +1 min

Business Insider analyzed public data to capture how much Netflix employees make in the US. The streaming company has offered some US staffers salaries between $72,000 to $1 million a year. With the company dominating in the streaming wars, Business Insider updated its analysis of how much Netflix employees make in the US. Netflix offered certain staffers between October 2021 and September 2023 base salaries ranging from $72,000 to $1 million a year for a variety of different roles, according to the data. Our full analysis breaks down salaries for jobs including data, product, and engineering; content and marketing; and finance, legal, and administrative roles.

Organizations: Netflix, Disney, US Department of Labor's, Foreign Labor

☆ Vice Media will stop publishing on its website and lay off hundreds. Read the memo its CEO sent to staff.
▼ + stars: | 2024-02-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewVice Media is in the process of shutting down its website and shifting focus to its studio, which will involve laying off hundreds, CEO Bruce Dixon wrote in a staff memo Thursday. Vice is also in the process of selling the woman-aimed site Refinery.com, which it acquired in 2019, Dixon wrote. In addition to its flagship Vice.com, Vice Media operates Vice Studios, a film and TV production business; and ad agency Virtue. However, it is no longer cost-effective for us to distribute our digital content the way we have done previously. Separately, Refinery 29 will continue to operate as a standalone diversified digital publishing business, creating engaging, social first content.

Persons: —, Bruce Dixon, Dixon, Vice.com, Shane Smith, Bruce Organizations: Service, Business, Fortress Investment, Vice Media, Vice Studios, Employees

☆ Netflix salary data shows how much the company pays for 220 jobs across content, finance, marketing, and more
▼ + stars: | 2024-02-22 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +3 min

To maintain its lead and fuel that expansion, Netflix is still hiring, if more slowly than in recent years. Like other US companies, Netflix discloses how much it plans to pay workers it hires on work visas. Netflix may pay employees more than the figures reflected in this data or compensate them in additional ways. While Netflix doesn't give bonuses, it does let employees choose each year how much compensation they want in cash versus stock options. Based on the Department of Labor data, Netflix offered annual base salaries ranging from roughly $72,000 to $1 million yearly, with a median of $184,080, for various roles.

Persons: It's, Read, Reed Hastings Organizations: Netflix, Disney, Business, US Department of Labor's, Foreign Labor, US Department of Labor, Department of Labor

☆ Why Hollywood should be terrified of YouTube, not Netflix
▼ + stars: | 2024-02-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Its advantage wasn’t lost on Netflix cofounder and former CEO Reed Hastings, who’s namechecked YouTube as a threat to Netflix. YouTube has become a media giant without Hollywood contentMany in media dismiss or overlook YouTube because it doesn’t look like a Hollywood player. Its TV business, YouTube TV, is a bundle of other people’s channels. And YouTube TV is now the fourth-largest pay-TV service in the country, with more than 8 million subscribers. The real threat is that Netflix and YouTube dominate and everyone else fights over a tiny slice of pie.

Persons: It’s, wasn’t, Reed Hastings, who’s, Nielsen, Z, it’s, Gen Z, Forrester, Dan Salmon, Martin Scorsese, Brian Albert, Google's, Neal Mohan, he’s, ’, YouTube’s, isn’t, can’t, else’s, Piper Sandler’s Organizations: Service, Netflix, Disney, Business, YouTube, Nielsen YouTube, Hollywood, Street Research, Amazon Prime, Google, Hulu Locations: Hollywood

☆ Latino-focused media company Sonoro wants to be the next 'IP machine' like Warner Bros. TV. Here are its expansion plans and the pitch deck it used to get investment.
▼ + stars: | 2024-02-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Latino-focused media company Sonoro has raised $12.5 million from Lerer Hippeau, Greycroft, and others. Its pitch deck shows how it turns podcasts into TV and film for Netflix and others. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Latino-focused media company Sonoro has raised $12.5 million from Lerer Hippeau, Greycroft, and others to turn audio content for English and Spanish speakers into film and TV.

Persons: Sonoro, —, it's, Josh Weinstein, Camila Victoriano, Gerónimo, Weinstein Organizations: Netflix, Service, Universal Pictures, Business Locations: Mexico, Ulta

☆ Disney's making a $1.5 billion bet on video games with Fortnite maker Epic Games
▼ + stars: | 2024-02-07 | by ( Paul Squire | Lucia Moses | ) www.businessinsider.com time to read: +1 min

Disney is taking out a $1.5 billion minority stake in the company behind Fortnite. Iger said the move will be the company's "biggest foray into the games space ever." download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementDisney is teaming up with video game giant Epic Games, taking out a $1.5 billion minority stake in the company behind the smash hit Fortnite, CEO Bob Iger announced Wednesday. In an interview with CNBC, Iger said the company's bet is "our biggest foray into the games space ever."

Persons: Bob Iger, Iger, — Organizations: Disney, Service, CNBC, Epic Games, Business

☆ After Vice Media's fall, 4 of its top marketers are starting their own agency focused on AI. Here's how they're pitching clients.
▼ + stars: | 2024-02-07 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

The result is Sounds Fun, which they call an AI and innovation studio and announced this month. He also said Sounds Fun would treat artists with respect, using their creative work with their consent and ensuring they're credited and compensated. One of their highest-profile projects at Virtue, and the kind of work Sounds Fun hopes to build on, was Coke's Y3000 project . For Microsoft's developer conference, Ignite, Sounds Fun worked with artists on a variety of AI experiences, including an AI vending machine that made individualized pieces of art and haikus based on people's utterances. Check out slides from the deck Sounds Fun is using to pitch marketers its work with AI and other technologies.

Persons: It's, Iain S, Thomas, Isabel Muñoz Cadilla, Alex Gangi, Martin Magner, they're Organizations: Virtue, Business, Media, Companies

Disney's fiscal first-quarter earnings per share beat expectations and it said its full-year EPS will rise at least 20% from 2023. Iger also unveiled his strategy and timeline for bringing Disney's flagship sports network ESPN into the streaming era. AdvertisementThe company will launch a stand-alone streaming service with ESPN and its sister networks in the fall of 2025, something Iger called "inevitable." Even if there's consumer demand, the JV faces several hurdles, from challenges brought by existing distributors to antitrust opposition, LightShed Partners wrote in a note published ahead of Disney's earnings release. Challenges aside, the new sports streaming strategy is a big step forward for Iger and Disney.

Persons: —, Bob Iger's, Iger, Taylor Swift, Nelson Peltz, Bob Chapek's, Peltz's, Disney, Paul Verna, Alpha, LightShed, Iger didn't, Trian, Elon Musk, Gina Carano's, Iger's Organizations: Service, Disney, Epic Games, Peltz's Trian Fund Management, Blackwells, ValueAct, Business, Iger, Insider Intelligence, ESPN, Disney's, Fox, Warner Bros, JV, LightShed Partners, Marvel, CNBC Locations: Moana

☆ Read the pitch deck that helped Latino-focused fintech platform Suma raise $2.2 million to teach money management through videos and gaming
▼ + stars: | 2024-02-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +2 min

Suma Wealth, a 3-year-old fintech company that combines culturally relevant content and experiences with financial tools to help Latinos build wealth, raised $2.2 million in new funding. Leading the round was Radicle Impact, which was joined by Vamos Ventures, OVO fund, and the American Heart Association Impact fund. She got the idea for Suma during the pandemic when she saw its disproportionate impact on Latinos, Acevedo told TechCrunch. Along with closing the seed round, Suma announced that it had passed 1 million users on its platforms and acquired Intellecto, a platform designed to personalize users' learning experiences. Check out the pitch deck that Suma used to raise its most recent funding.

Persons: Suma, Beatriz Acevedo, Acevedo, they've, Wells Organizations: Vamos Ventures, American Heart Association, Ulu Ventures, Fund, Chingona Ventures, Business, FDIC, Suma, JPMorgan Chase, TechCrunch Locations: Wells Fargo

☆ 300 local TV news stations are teaming up to launch a streaming service to capture shifting audiences and ad dollars
▼ + stars: | 2024-02-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Gray Television is teaming up with other TV stations to launch a free, local-news streamer, and running Super Bowl ads starring John Stamos to get the word out. Perry's pitch to local stations is that Zeam removes the tech and ad barriers from the process of adapting to streaming. "It's a whole new way for stations to interact with their viewers and reach viewers in other markets," Perry said. At the same time, local TV ad revenue is shifting online. Digital is set to account for 10% of the $23.8 billion local TV ad pie in 2024, or $2.1 billion, per BIA Advisory Services .

Persons: John Stamos, Gray, Jack Perry, Zeam, what's, Perry, Kagan, Andrew Heyward, Syncbak, Perry wouldn't, Mike Braun, there's Organizations: Gray Television, National Association of Broadcasters, CBS, Hearst, Business, Services, CBS News, Netflix, VUit, Super Bowl, Google, Super, Sunday, Amazon, Apple Locations: Gray, Syncbak

☆ The Wall Street Journal made deep cuts to its DC bureau and insiders are calling it a 'bloodbath'
▼ + stars: | 2024-02-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Rupert Murdoch's The Wall Street Journal made widespread cuts to its DC bureau on Thursday in a restructuring that several insiders called a "bloodbath." They were also, however, expected, since staffers had been told a restructuring was coming in preparation for the installation of the Journal's new Washington coverage chief Damian Paletta, who starts February 5. The new Washington bureau will focus on politics, policy, defense, law, intelligence and national security. The expanded Finance & Economics coverage area will unify our reporting on the macroeconomy, global economic trends, monetary policy, credit and banking, and financial markets. Brent Kendall, the law bureau chief, will take on the expanded role of Justice, Judiciary and Law Editor.

Persons: Rupert Murdoch's, Amara Omeokwe, James Graff, Emma Tucker, Tucker, Damian Paletta, Jodi Green, Liz Harris, they'd, Marie Beaudette, Marie, Damian, Brent Kendall, Brent, Emma Organizations: Journal, Business, News Corp, Staff, Finance, Federal Reserve, Economics, Justice, Judiciary Locations: Washington, New York, China, U.S

☆ The most-streamed show of 2023 wasn't a Netflix original – but it's still a huge win for the streamer
▼ + stars: | 2024-01-30 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +4 min

Nielsen released data on the most-streamed shows in 2023, and "Suits" came out on top. The analytics firm released its fourth annual end-of-year streaming report, detailing the top television series and movies on streaming platforms in 2023. As a caveat, Nielsen's rankings are by minutes watched — meaning that longer series have an advantage. "Bluey" on Disney+ (43.9 billion), "NCIS" on Netflix and Paramount+ (39.4 billion), "Grey's Anatomy" on Netflix (38.6 billion), and "Cocomelon" on Netflix (36.3 billion) round out the top five. AdvertisementEven the most-watched streaming-original series of the year — "Ted Lasso," with 16.9 billion minutes watched — couldn't crack the top 10 most-viewed television series.

Persons: Nielsen, —, Gilmore, Ted Lasso, Lucia Moses, Peter Kafka, it's, I've, Aaron Korsh Organizations: Netflix, Service, Globes, USA Network, Disney, Paramount, Hollywood, Nielsen

☆ Licensing to Netflix has become a big business for studios again, but some insiders worry it could backfire
▼ + stars: | 2024-01-29 | by ( Lucia Moses | James Faris | ) www.businessinsider.com time to read: +7 min

Read previewCash-hungry entertainment studios are back in the content licensing game, sending their valuable shows like HBO's "Sex and the City" and Disney's "Grey's Anatomy" back to Netflix. Licensing has historically been a mainstay of entertainment companies, except for a brief period when many hoarded content while they built up their own streaming services. "It's the future," said Dan Cohen, the chief content licensing officer at Paramount. Netflix and other entertainment companies that sought full ownership of content as they built up their streaming services are now becoming more agnostic about it. But, for now, the major entertainment companies don't have much of a choice.

Persons: —, Mike Pears, Pears, Jessica Reif Ehrlich, Dan Cohen, Reif Ehrlich, Mitch Metcalf, Metcalf, Meeka Bondy, Perkins, John Hodulik, Tim Nollen, Netflix's, it's, Nollen Organizations: Service, Netflix, Business, AMC, Apple, Warner Bros . Discovery, Paramount, Bank of America, ABC, NBC, Metcalf Entertainment Intelligence, UBS, CBS, Macquarie, Hulu

☆ Nike's Sue Bird documentary is heading to Netflix and it's another coup for brand-funded films
▼ + stars: | 2024-01-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

"Sue Bird: In the Clutch," a documentary on the career and personal life of the WNBA star, wasn't the most buzzed-about film at Sundance. Nike's success could encourage more brands to follow its leadNike has long been a big player in brand-funded films. Many brands dream of getting their films on Netflix, where even relatively small viewership numbers are bigger than they'd get on a rival streamer. Brands often work alongside traditional Hollywood players, which lends credibility to film projects. But the more films like "In the Clutch" get wide distribution, the more other brands could be encouraged to pursue similar storytelling.

Persons: Sue Bird, Werner Herzog, Sarah Dowland, RogerEbert.com, IndieWire, it's, Beckham, Justin Biskin —, Ron Howard, Brian Grazer's, Oscar, Alex Gibney's Jigsaw, Jay Ellis's Organizations: WNBA, Sundance, Entertainment, Business, Netflix, Nike, Iron Entertainment, Apple, HBO, Procter, Gamble, Marriott, Hollywood Locations: Canada, Hollywood

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